Privacy policy

Last Updated: July 6, 2026

This Privacy Policy explains how we collect, use, and protect your personal data when you visit store.fuel-up.com or make a purchase.

1. Who we are — data controllers

Depending on your location, your data is controlled by:

• For EU/EEA/Switzerland residents:
  Fuelup Factory Sp. z o.o., a company incorporated under the laws of Poland, with its registered office at: ul.Galaktyczna 32a, 80-299 Gdańsk, Poland.

• Tax Identification Number (NIP / VAT): 5842856230

• Contact Email: return@fuel-up.com

• For US and other served markets:
  Fuel UP USA Inc., a company incorporated under the laws of the State of New York, with its corporate office at: 1599E 15Th str., 5 Floor, Brooklyn, NY, 11230, USA.

• Employer Identification Number (EIN): 37-2111662

• Contact: return@fuel-up.com | +1 (646) 980-4818

References to "we", "us", or "our" refer jointly to both entities.

2. What we collect

• Account data: If you create a customer account, we collect your login credentials and associated order history.

• Identifiers: Name, shipping/billing address, email address, phone number.

• Commercial data: Purchase history, product preferences, payment details (processed exclusively by PCI-DSS compliant third parties — we do not store raw card data).

• Marketing preferences: Email address, if you subscribe to our newsletter.

• User-generated content: Product reviews, ratings, and any content you submit via our review platform.

• Technical data: IP address, browser type, device identifiers, browsing behaviour (collected via cookies — see Section 7).

3. Legal basis for processing (EU/EEA)

As an EU-based entity, Fuelup Factory Sp. z o.o. processes your data in strict compliance with the General Data Protection Regulation (GDPR).

4. International data transfers

To operate our global store, customer data from the EU/EEA is transferred to and processed in the United States, including by our US entity, Fuel UP USA Inc., and by service providers such as Shopify, our analytics, payment, and advertising partners.

Such transfers are governed by appropriate legal safeguards in accordance with Chapter V of the GDPR, including Standard Contractual Clauses (SCCs) approved by the European Commission, or through vendors certified under the EU-US Data Privacy Framework, as applicable to each provider.

5. Data sharing with third parties

We do not sell your personal data. We share data only with trusted service providers necessary to operate our store:

6. Your privacy rights

For EU/EEA residents (GDPR):

• Right to access, portability, and rectification.

• Right to erasure ("right to be forgotten").

• Right to restrict or object to processing.

• Right to withdraw consent at any time (without affecting prior lawful processing).

• Right to lodge a complaint with your local Data Protection Authority. For Fuelup Factory Sp. z o.o., the lead supervisory authority is the President of the Personal Data Protection Office in Poland (UODO — Urząd Ochrony Danych Osobowych).

For US residents (CCPA/CPRA — California and applicable states):

• Right to know what personal information we collect and how it is used.

• Right to delete your personal information.

• Right to correct inaccurate personal information.

• Right to opt out of targeted advertising (manage via the "Do Not Sell or Share My Personal Information" link in the footer).

• Right to non-discrimination for exercising your privacy rights.

How to exercise your rights: To exercise any of these rights, please contact us at return@fuel-up.com. We will respond within 30 days (EU) or 45 days (US).

7. Cookies, tracking technologies & your choices

What are cookies?

Cookies are small text files placed on your device when you visit our website. They help us operate the store, understand how it is used, and — with your consent — deliver relevant advertising.

Cookies we use:

Managing your preferences:

• EU/EEA users: Non-essential cookies (Analytics, Marketing, Reviews) are blocked by default. You will be shown a Cookie Banner on your first visit with the option to Accept, Decline, or Manage preferences by category. You can change your choices at any time by clicking [Cookie Settings] in the footer of our website.

• US users: You can opt out of targeted advertising and cross-contextual tracking by clicking [Do Not Sell or Share My Personal Information] in the footer.

Third-party privacy policies:

• Google: https://policies.google.com/privacy

• Meta: https://www.facebook.com/privacy/policy

• Judge.me: https://judge.me/privacy

• Shopify: https://www.shopify.com/legal/privacy

8. Data retention

We retain personal data only as long as necessary for the purposes described above, or as required by law:

• Order and financial records: retained in accordance with statutory tax and accounting requirements applicable in the relevant jurisdiction.

• Customer account data: retained for as long as your account remains active, or until you request deletion.

• Marketing consent records: until consent is explicitly withdrawn; your email may be retained afterward on a suppression list solely to honour your opt-out.

• Product reviews: retained indefinitely as published content, unless removal is requested.

• Technical/analytics data: as per provider settings (typically 2 years for Google Analytics).

9. CONTACT US

For privacy-related questions or to exercise your rights, please contact us:

• General Email: return@fuel-up.com

• Official Website: www.fuel-up.com

• EU Contact Details:
  Fuelup Factory Sp. z o.o., Attn: Privacy Team
  ul.Galaktyczna 32a, 80-299 Gdańsk, Poland

• US Contact Details:
  Fuel UP USA Inc., Attn: Privacy Team
  1599E 15Th str., 5 Floor, Brooklyn, NY, 11230, USA
  Phone: +1 (646) 980-4818