Privacy policy

Last Updated: October 15, 2026

This Privacy Policy explains how Fuel UP USA Inc. collects, uses, and protects your personal information when you visit store.fuel-up.com or make a purchase. This policy applies to our U.S. store and customers in the United States.

1. Who We Are

Fuel UP USA Inc. is responsible for the personal information described in this Privacy Policy.

Address: 1599E 15th St., 5th Floor, Brooklyn, NY 11230, USA
Employer Identification Number (EIN): 37-2111662
Email: return@fuel-up.com
Phone: +1 (646) 980-4818

References to “we,” “us,” and “our” mean Fuel UP USA Inc.

2. Personal Information We Collect

We collect the following categories of personal information:

• Account information: Login credentials and order history associated with your customer account.

• Contact information: Name, shipping and billing addresses, email address, and phone number.

• Purchase and payment information: Purchase history, product preferences, and information needed to process payments. Payments are processed by third-party payment providers. We do not store raw payment card data.

• Marketing preferences: Your email address and subscription preferences if you subscribe to our newsletter.

• User-generated content: Product reviews, ratings, and other content you submit through our review platform.

• Technical information: IP address, browser type, device identifiers, and browsing activity collected through cookies and similar technologies.

3. How We Use Personal Information

We use personal information to:

• Process payments, fulfill orders, and arrange shipping.

• Create and manage customer accounts.

• Provide customer support and communicate about orders.

• Send marketing emails in accordance with your preferences.

• Collect and display product reviews.

• Understand website traffic and improve our store.

• Support advertising and measure its effectiveness, subject to your privacy choices.

• Detect and prevent fraud and protect our store.

• Meet applicable tax, accounting, and other legal obligations.

4. How We Share Personal Information

We share personal information with providers that support the operation of our store, including:

Provider or Category	Purpose
Shopify	E-commerce platform and hosting
Payment processors	Secure payment processing
Shipping carriers	Shipping and order delivery
Google Analytics	Website traffic analysis
Judge.me	Product reviews and ratings
Meta/Facebook	Advertising and conversion tracking

Our use of analytics and advertising technologies is subject to applicable law and your privacy choices. See Sections 5 and 6 for information about opting out of targeted advertising and certain sharing of personal information.

5. Your U.S. Privacy Rights

Depending on your state of residence and the laws applicable to our business, you may have the right to:

• Know what personal information we collect and how we use and disclose it.

• Access your personal information and obtain a copy.

• Request deletion of your personal information.

• Request correction of inaccurate personal information.

• Opt out of the sale or sharing of personal information and targeted advertising, where applicable.

• Exercise your privacy rights without unlawful discrimination.

To submit a privacy request, contact return@fuel-up.com. We may need to verify your identity before completing your request.

We will respond within the time required by applicable law, generally within 45 days. If an extension is permitted and necessary, we will notify you.

You can also manage applicable advertising and sharing preferences through the “Do Not Sell or Share My Personal Information” link in our website footer.

6. Cookies, Tracking Technologies, and Your Choices

Cookies are small text files placed on your device when you visit our website. We use cookies and similar technologies to operate the store, understand how it is used, and support advertising.

Category	Examples	Provider	Purpose	Typical Duration
Strictly necessary	_shopify_session, cart, secure_customer_sig	Shopify	Shopping cart, login, and checkout security	Session or up to 1 year
Analytics and performance	_ga, _gid, _gat	Google Analytics	Website traffic and browsing analysis	Up to 2 years
Marketing and targeting	_fbp, _fbc	Meta/Facebook	Personalized advertising and conversion tracking	Up to 90 days
Reviews	judge_me_*	Judge.me	Product review functionality	Session or up to 1 year

Cookie names and durations may vary depending on provider settings and updates.

Managing your preferences

You can opt out of targeted advertising and applicable cross-context tracking through the “Do Not Sell or Share My Personal Information” link in our website footer.

You can also manage cookies through your browser settings. Blocking certain cookies may affect shopping cart, account, or checkout functionality.

For more information about our providers’ privacy practices, see:

• Google Privacy Policy

• Meta Privacy Policy

• Judge.me Privacy Policy

• Shopify Privacy Policy

7. Data Retention

We retain personal information for as long as needed for the purposes described in this policy and to meet applicable legal requirements.

• Order and financial records: Retained as required by applicable U.S. tax and accounting requirements.

• Customer account information: Retained while your account is active or until you request deletion, subject to applicable legal requirements.

• Marketing information: Retained until you unsubscribe. We may keep your email address on a suppression list to honor your opt-out.

• Product reviews: Retained while published unless removal is requested, subject to applicable requirements.

• Technical and analytics information: Retained according to provider settings, typically up to two years for Google Analytics.

8. Contact Us

For privacy questions or to exercise your privacy rights, contact:

Fuel UP USA Inc.
Attn: Privacy Team
1599E 15th St., 5th Floor
Brooklyn, NY 11230, USA

Email: return@fuel-up.com
Phone: +1 (646) 980-4818
Website: www.fuel-up.com